24th slovenian auto salon

Car retailers also make use of VR. At Ford, they asked us for a helping hand.

  • Photo by: Veronika Savnik

After 16 long years, car retailers once again parked their sales products at the Ljubljana Exhibition and Convention Center. But aside from the new, technically and design-wise sophisticated vehicles, some retailers also brought VR to the fair. They utilized the technology as a sales-boosting tool but on a relatively small scale. Using VR in their presentation were Summit avto d.o.o., assisted by the local VR experts – 505VR.